Google’s ranking reward for going Mobile
Google announced that from the 21st April 2015 they will be ranking mobile-optimised websites higher
Having a mobile-optimised website can mean a lot of things, but to us here at Juuce there are two important elements, the first is that your website is designed to be read and viewed to look good on smaller screens, so the days of having to adjust the page to view sites clearly are gone, instead a clear and easy to navigate web page comes up on your mobile device and second the site is easier to navigate and use with your fingers, for example there are bigger buttons, so even those of us with a larger ring size can easily use your site. A mobile-optimised site will also elect to hide that extra content and clutter from the phone and tablet versions, focusing on showing only the important stuff.
At Juuce we build fully responsive mobile websites, meaning that they’ll adapt to a all phone sizes, tablets and every resolution in-between, while elegantly stacking or folding. Hiding or showing content and navigation elements as necessary.
There’s no question that mobile devices have become a staple in everyday living worldwide, people tend to do most of their research on their mobile, while traveling to work or sitting on the couch at home. Now more than ever it’s important that websites are optimised for mobile devices. Mobile-optimisation can increase sales, generate more traffic, and boost customer engagement. It’ll give you an edge over the competition, too, now even more so since Google announced that from the 21st April 2015 they will be ranking mobile-optimised websites higher.
They’ve decided to do this as they believe we want to see more mobile-friendly websites, helping us to search on our mobiles and tablets a bit easier. This means that from the 21st April Google will start ranking the websites that are mobile optimised higher, pushing them up in the results pages.
This is an exciting change that brings great news to us mobile users, we believe there will now be a big push to motivate all the sites that still don’t have mobile optimisation to get it! When Google started to highlight mobile-friendly sites in their results last year, we knew it would only be a matter of time before we saw changes to benefit the mobile user!
Google have created a mobile friendly test tool that you can use to see if Google can recognise your websites mobile compatibility. It’s definitely worth taking a look to ensure your website rankings aren’t effected.
Have any question on how to get your site mobile ready? Send us an email.