Advertising Poster Design – Novotel
An entertaining Advertising Poster Design created by Juuce for Novotel.
This piece takes the metaphor of having a “conference on the beach” literally. Most business related images are typically conservative and mundane – we wanted something that is nice to look at while getting a point across. The final Advertising Poster Design image is built from around 25 different photos, coloured and shaded appropriately.
With the vast majority of images in advertising being stock images, the way to make a statement and stand out is either shoot your own or use illustration. Digital illustration is one of the best ways to make a visually striking poster design , especially if your campaign is focused around a key image. In digital illustration there are no rules – want to put a board room table on a beach? Done.
This Digital advertising campaign was rolled out via email marketing, partner banner advertising and a dedicated landing page with a information form for those wanting to know more about the offer.
You can check out the landing page here: http://conferenceonthebeach.com.au