ARTC Assistance Poster Design
Custom Brand Character design
The ARTC use a lot of internal and instructional materials to communicate with staff about important issues. ‘Will’ the cartoon character was created to make somewhat mundane materials a bit more fun and engaging.
Will as a character was created and refined across a span of 8 years. He started out as an early hand sketch, then colour, full vectorised artwork, then a 3D rendered version you can see below. The result
The result is a dramatic poster highlighting the dangers of the workplace in and around the railyards.