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ARTC Assistance Poster Design

Posted on Jun 7, 2013 by in All Design Work, Graphic Design | 0 comments

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Custom Brand Character design

The ARTC use a lot of internal and instructional materials to communicate with staff about important issues. ‘Will’ the cartoon character was created to make somewhat mundane materials a bit more fun and engaging.

Will as a character was created and refined across a span of 8 years. He started out as an early hand sketch, then colour, full vectorised artwork, then a 3D rendered version you can see below. The result

The result is a dramatic poster highlighting the dangers of the workplace in and around the railyards.

 

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