Ausgrid Sustainability Posters
Sustainability, global warming and industry impact on environment have been big issues lately. Ausgrid wanted a series of poster designs to motivate company workers to be more aware of energy usage within their day to day practices. Unlike classic Australian fear-based motivation campaigns, this Green behaviour initiative designed by Juuce was light hearted and projected more as a suggestion than an order giving series of poster designs.
The graphic designs themselves are a combination of 2, playful typefaces with humorous imagery aiming to keep the mood light. After all, the aim of the campaign was simply to get people to turn off the lights or workstations when not in use.