Green Termite Bait Systems – Branding
Greenpest Termite Bait System is a Queensland based company that provides products and services in the areas of pest control. Juuce also designed a mascot for the Greenpest brand. “Woody” the resulting character is a visual metaphor for the protection against termites. The sturdy hero with shield and gleaming sword stands fast against an army of termites. While most people don’t relate characters strictly to branding, some of the most recognisable brands rely heavily on characters.