No Spuds. Illustrated Logo & Identity Design
No Spuds asked Juuce to help with the launch of the new No Spuds website back in 2010. The campaign required a brand new identity design and a mascot to base the simple, no fuss design around. Given the website is about “getting off your rear” and finding something to do, the spud “aka couch potato” was the perfect direction for the character.
Below we have a few of the different logo design concepts presented.
Here we have the chosen logo direction variations with the resulting style guide and colours. Every Juuce Identity package comes with a style guide detailing recommended usage, acceptable logo design variations and specific colour information.