PrintEx11 – Branding Campaign
PrintEx occurs once every four years in Sydney to celebrate the power of print and display the most up-to-date print technology. Acting as the Creative Partner to tradeshow giant Reed Exhibitions, Juuce has been brewing this creative concoction in our laboratory since April 2010. Our challenge was to develop a brand that was eye-catching, innovative and flexible – one that would, dare we say, “pop.” What resulted was an overall look that did just that. Influenced by print media materials, Juuce developed a logo composed of paper curls placed on a bright Pantone swatch of orange. This theme was then applied to a series of industry symbols – Print, Packaging and Design – that would appeal to the wide viewing audience of PrintEx. Bright, funky and fun, the PrintEx11 campaign is a proud addition to Juuce’s creative portfolio.