Pure Edge re-branding design & e-commerce
Juuce helped Pure Edge undergo a complete re-brand of a former label. The core principle was to highlight the natural and organic nature of their products while maintaining a performance feel. The sport nutrition market is saturated with brands that look toxic and contain questionable ingredients. Distinguishing Pure Edge product from this sector was high on the brief aims.
Juuce provided a full-service solution including brand strategy, name generation, trademarking, copywriting, identity design, Website design, website coding/development, e-commerce store development & packaging design.
A great result was achieved with smart branding right on the market, an attractive and fully responsive website and e-commerce store.