Once upon a time digital marketing was cool, now it is compulsory.
It has become the core way people search for products and services. Even as little as five years ago it was relatively simple; you’d pull up a search engine in your browser and off you went. Add email marketing, facebook.co.au, twitter, linked-in, google plus blogging and you now have a marketing headache. Not all bad news though, if managed , digital marketing can be very lucrative.
To put it in clear numbers, there are approx 2.33 billion internet users worldwide which is why digital marketing is such a big deal.
On top of that there are also 1.2 billion mobile internet users. If they are not looking for your product online via a PC, they are on the phone. Either way they’re not looking at the local paper or the local phone book. Best leave them for reaching the top shelf. Major newspaper downsizing or going bust is a clear indication of that. Some have moved publications to e-version only.
The exciting part about it is that you and your business can claim your chunk of that number for a far lower budget than the old-school media channels of tv, radio and newspaper. It just takes a bit of work.
Ok so what do we consider to be digital marketing?
Promotion of your company and brand via digital devices and channels.
More specifically, Juuce can help you market through popular methods and channels such as :
- Social media marketing
- Search Engine Optimisation
- Email Marketing with mail-chimp
- Pay per click advertising
Considering search engines today not only look at website content, but social media signals and who’s talking about who, a more complex integrated approach to marketing your business is needed for success.
One size does not fit all in digital marketing.
Just as all people and companies are different with varied requirements, the specific channels and methods will also need to be tailored. Since the world is so connected, the wrong approach online in social media marketing can do more harm to your brand than good.
Juuce can help you analyse your market and customers to come up with a suitable digital marketing plan.