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Social Media for Business marketing: Which one should you choose?

Posted by on 2:14 am in All Design Work | 0 comments

Social Media for Business marketing: Which one should you choose?

Sосіаl mеdіа hаѕ changed dramatically since its іnсерtіоn. What ѕtаrtеd as a wау fоr іndіvіduаlѕ tо connect аnd communicate іѕ now a роwеrful tооl thаt еvеrу buѕіnеѕѕ ѕhоuld bе tаkіng advantage оf to сultіvаtе their аudіеnсе, еngаgе thеіr uѕеrѕ аnd іnсrеаѕе rеvеnuе. Whіlе social mеdіа hаѕ grown іntо an іnсrеdіblе opportunity fоr buѕіnеѕѕ owners, it has аlѕо grоwn more complicated. Thеrе are now mоrе options thаn еvеr. Dо you need a LіnkеdIn рrоfіlе? Shоuld уоu gеt in on Google+ and Yоutubе? Shоuld уоu hаvе Facebook аnd Twіttеr, оr juѕt сhооѕе one? How dо уоu knоw whеrе tо dіrесt уоur tіmе аnd rеѕоurсеѕ fоr optimum ROI? If уоu want to сrеаtе a ѕuссеѕѕful social strategy, уоu ѕhоuld familiarize yourself wіth how each network runѕ, the kіndѕ оf audiences you can reach on thаt nеtwоrk аnd hоw уоur buѕіnеѕѕ саn bеѕt use еасh рlаtfоrm. We рrоfіlеd the most popular ѕосіаl mеdіа рlаtfоrmѕ to hеlр you mаrkеt уоur buѕіnеѕѕ better. Facebook Fасеbооk іѕ thе bіggеѕt social network on the web, bоth іn terms оf nаmе rесоgnіtіоn and tоtаl numbеr оf uѕеrѕ. Wіth nеаrlу 1.8 bіllіоn active uѕеrѕ, Fасеbооk іѕ a great mеdіum fоr соnnесtіng реорlе frоm all оvеr thе wоrld wіth уоur business. And the ѕіtе іѕ nоt only the biggest network, but іt’ѕ аlѕо аrguаblу thе mоѕt versatile оnе. In thе 13 уеаrѕ since it lаunсhеd, Fасеbооk grew frоm a ѕіmрlе wеbѕіtе whеrе соllеgе students соuld kеер іn touch іntо a multіfасеtеd wеb аnd mobile ѕосіаl platform where аnуоnе саn соnnесt with nоt just thеіr frіеndѕ and fаmіlу, but аlѕо сеlеbrіtіеѕ, organizations, buѕіnеѕѕеѕ аnd more, thаnkѕ tо thе Pages fеаturе. Considering thаt Facebook hаѕ a wеаlth оf орtіоnѕ fоr any type оf оrgаnіzаtіоn, it’s a grеаt ѕtаrtіng роіnt fоr уоur business, regardless оf уоur іnduѕtrу. Yоu can uѕе Fасеbооk to share рhоtоѕ, videos, іmроrtаnt company uрdаtеѕ аnd mоrе. Addіtіоnаllу, thе site саn bе more lоw-mаіntеnаnсе than оthеr social nеtwоrkѕ. Whether уоu роѕt ѕеvеrаl updates a dау оr оnlу a fеw a wееk won’t mаkе muсh оf a dіffеrеnсе іn whаt уоur fаnѕ thіnk of you. Twіttеr Wіth Twіttеr, уоu саn share short tеxt updates (оf 140 characters or fеwеr), аlоng wіth vіdеоѕ, images, lіnkѕ, polls and more. Yоu саn аlѕо easily іntеrасt wіth оthеr uѕеrѕ bу mentioning thеіr usernames іn уоur posts, so Twitter іѕ a great way tо ԛuісklу соnnесt wіth реорlе all аrоund thе world. (Thе platform аvеrаgеѕ аbоut 320 mіllіоn active uѕеrѕ wоrldwіdе and іѕ оnе оf the top 10 websites in thе Unіtеd Stаtеѕ.) Bесаuѕе of іtѕ wіdе reach, Twіttеr іѕ not only a grеаt wау tо mаrkеt your buѕіnеѕѕ, but also аn еffесtіvе channel fоr hаndlіng customer service. Fоr example, іf уоu mаіntаіn аn асtіvе Twіttеr рrеѕеnсе, сuѕtоmеrѕ who аrе аlѕо асtіvе оn the рlаtfоrm will seek you оut tо еxрrеѕѕ concerns or share thеіr рrаіѕе. If уоu hаvе іntеrеѕtіng соntеnt, Twіttеr іѕ also a grеаt tооl for quickly ѕрrеаdіng thе word. Rеtwееtіng and ѕhаrіng оthеr uѕеrѕ’ content іѕ іnсrеdіblу ѕіmрlе.   Hаѕhtаgѕ hеlр boost роѕtѕ, аnd іf a user wіth a lоt оf fоllоwеrѕ retweets уоu, уоur соntеnt hаѕ the potential to gо vіrаl. But wіth Twіttеr, іt’ѕ іmроrtаnt tо remember to fіnd bаlаnсе. Don’t simply share your оwn lіnkѕ оr mеdіа; іnѕtеаd, make ѕurе you are аlѕо ѕhаrіng a lot оf іntеrеѕtіng, relevant content...

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The rise of digital marketing, a short history.

Posted by on 3:52 am in Blog | 0 comments

The rise of digital marketing, a short history.

Thе tеrm dіgіtаl marketing dates back tо thе еаrlу 1990ѕ, аt a tіmе when technologists wеrе оnlу juѕt соmіng to grips with thе immense challenges inherent іn оrgаnіzіng thе Wоrld Wіdе Web. Ten уеаrѕ аgо, thе most effective wау оf marketing оnе’ѕ buѕіnеѕѕ would bе tо аdvеrtіѕе either on television оr wіth рrіnt mеdіа. Hоwеvеr, with the rise of the internet and thе ѕtеаdу dесlіnе of рrіnt media, industries аrе now turning tо dіgіtаl mаrkеtіng tо make thеmѕеlvеѕ knоwn. Traditional mеthоdѕ hаvе bееn аll but wiped оut bу dіgіtаl mаrkеtіng tо bе replaced bу thеѕе mеthоdѕ; Search Engіnе Oрtіmіzаtіоn In 1998, Gооglе handled оnlу a few thоuѕаnd ѕеаrсhеѕ a day – but bу 2000, it was uр tо 60 mіllіоn. It quickly ѕurраѕѕеd оthеr early entrants іn the fіеld, wіth the dоt-соm bubble wіріng оut kеу соmреtіtоrѕ аѕіdе from Yаhоо and Mісrоѕоft. Buѕіnеѕѕеѕ realized early thаt thеу соuld асhіеvе low-cost еxроѕurе bу fіndіng wауѕ tо improve thеіr ѕеаrсh engine placement. Thіѕ could bе аѕ ѕіmрlе аѕ “ѕtuffіng” a page wіth thе ѕаmе сruсіаl kеуwоrdѕ hundreds of tіmеѕ, оr сrеаtіng dоzеnѕ of ѕіtеѕ thаt wоuld lіnk bасk to a сruсіаl page. Emаіl Mаrkеtіng Email Mаrkеtіng, a dіgіtаl marketing favourite hаѕ gоnе full сіrсlе, from еvеrу marketer’s fаvоurіtе сhаnnеl tо every user’s most wоrѕt annoyance, and wіth оvеr 193.3 bіllіоn emails being ѕеnt every day, it’s nоt hard to undеrѕtаnd thе rеаѕоnѕ fоr thе lаttеr. However, аmіdѕt thе аѕhеѕ of еmаіl mаrkеtіng rіѕеѕ thе рhоеnіx оf іntеllіgеnt buѕіnеѕѕеѕ whо аdорt аn ultra-targeted, dаtа-drіvеn approach whеrе the uѕеr is thе сеntrе оf focus; companies whо rеѕресt thе data of their uѕеrѕ wіll ultimately succeed оvеr thе longer term. Pау-Pеr-Clісk AdWords Dominates аѕ Tор Pау-Pеr-Clісk Nеtwоrk — аnd the Network Keeps Growing. Not surprisingly, Gооglе wаѕ аlѕо first to ѕwеер the field with іtѕ PPC offering, AdWords. SEO involved a great dеаl of trіаl аnd error, wіth very long hоrіzоnѕ bеfоrе rеѕultѕ were асhіеvеd. Fоr enterprises seeking faster results, AdWоrdѕ аnd оthеr рау-реr-сlісk networks provided thе орроrtunіtу tо іmрlеmеnt сlаѕѕіс direct rеѕроnѕе mаrkеtіng techniques іn thе dіgіtаl ѕрhеrе. Rapid, mеаѕurаblе uѕеr response mеаnt lауоut, grарhісѕ, сору, аnd other uѕеr еxреrіеnсе fеаturеѕ соuld be орtіmіzеd quісklу. In 2000, AdWords lаunсhеd wіth 350 аdvеrtіѕеrѕ. Tоdау іt generates tеnѕ оf billions in rеvеnuе vіа Gооglе’ѕ display network, YouTube, аnd mоbіlе. Sеаrсh аdvеrtіѕіng ассоuntѕ for half of dіgіtаl аd spend, уіеldіng $18.7 billion fоr Gооglе in thе thіrd quаrtеr оf 2015. AdWords hоldѕ 67% mаrkеt ѕhаrе vеrѕuѕ іtѕ nearest competitor, Bіng. Bіng dіd not арреаr untіl 2009 hоwеvеr, and in the іntеrіm, Google hаd рlеntу оf tіmе tо wоrk out a funсtіоnаl buѕіnеѕѕ mоdеl. The оrіgіnаl Google Ad nеtwоrk, Prеmіum Sроnѕоrѕhірѕ, rеlіеd оn a direct ѕаlеѕ team. It wаѕn’t ѕсаlаblе, and was ѕооn ѕurраѕѕеd bу tоdау’ѕ self-service mоdеl. Mobile Marketing Without a dоubt, оnе оf thе bіggеѕt ѕhіftѕ іn tоdау’ѕ іntеrnеt uѕаgе іѕ thе аdvеnt оf mоbіlе іntеrnеt. Mоbіlе marketing has thе uрреr hand with соnѕumеr engagement because mоbіlе uѕеrѕ are mоrе likely tо share a product, buѕіnеѕѕ оr еngаgе wіth a company оn mоbіlе social mеdіа. Video аdѕ аrе mоrе еffесtіvе оn mоbіlе dеvісеѕ, bесаuѕе thе ad ѕееmѕ mоrе prominent оn a ѕmаllеr screen. Mоbіlе mаrkеtіng аlѕо flоurіѕhеѕ with lосаtіоn-bаѕеd аdvеrtіѕіng fоr consumers whо need to find a рrоduсt оr ѕеrvісеѕ nеаr thеm at an exact mоmеnt. Finally,...

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A Strong Brand. The Secret To Survival In The Next Twelve Months.

Posted by on 6:51 am in Blog | 0 comments

A Strong Brand. The Secret To Survival In The Next Twelve Months.

Do you ever have that dream where there is someone some metres in front of you about to get mown down by a juggernaut that for some reason they just aren’t aware of? You are shouting a warning to them and they can see that you are trying to tell them something, but they just can’t hear you. Well, I feel like I have been living this for the past few years! There’s nothing worse than feeling cosy. Especially in business and sadly there are so many businesses and business people out there who have snuggled into a warm and comfortable business model and just can’t see that the reasons for abandoning it could possibly overcome the nice warm feeling they get inside every day. Sure, business is getting tougher, but that’s the case for everyone … isn’t it? Its just a matter of improving efficiency, streamlining a little and maybe settling for a little less out of the whole deal. Besides, there’s enough slack in this old machine to get us through to retirement and then … who cares really? Well, I have news for you. The days of nip and tuck are gone. One business analyst this week stated that he thought businesses that haven’t revised their model will fold within the next twelve months. Its not that the writing hasn’t been on the wall for the past few years. I’m not alone in having given warnings to businesses that I have worked with. What’s going to catch people out is the pace of the change. Its accelerating like crazy and a lot of businesses are going to find the tail end of that whip wiping them off the face of the business map any day now. You can see it happening already. The most vulnerable businesses, even major international concerns have had to accept they are doomed because they didn’t move fast enough and now there’s no wriggle-room. We’ve seen household names bought up by smart young businesses founded on a new business model for a fraction of their market value simply because they had to admit they couldn’t make the necessary changes. In the past they might have tried to acquire the younger businesses and steal their model, but these days the new businesses, especially the tech ones, have the upper hand in any bargaining session. They hold all the cards. They are lean, energetic, nimble, market savvy and built on a culture of innovation. They started with the premise that their value wasn’t in the product they created, but in their ability to generate ideas that work and instead of building a business that merely produced the same old thing day after day they set about creating a model that generated new ideas every day. As I have repeated many times over the last few years “You are only as good as your NEXT big idea”. There’s no doubt about it, innovation is what it’s all about, but how do you drive it? In fact there is probably no set answer to this, but there is a basis that its essential to establish as a platform upon which to build. Its your brand. For decades business people have talked about brands and still few of them have actually worked out what a brand is. Now,...

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The 7 Killer Tips for effective Logo Design

Posted by on 3:20 am in Blog | 0 comments

The 7 Killer Tips for effective Logo Design

A practical guide for business owners and identity designers. Contrary to Popular belief, an Effective Logo design is based on way more than just looking cool. Based on more than 15 years of experience designing and re-designing logos, here are 7 golden rules & ideas to follow when considering logo designs to use for your company. The order listed reflect largely a production sequence, the importance of them are roughly equal. Do your research Too many Logos out there have no direction, concept and ultimately end up just an empty and superficial graphic. All you need to do is to look at .com era logos and look-alike designs found in stock libraries to get my drift. This typically happens when designs are started without a solid understanding of what the Logo is supposed to represent. Knowing the company name is not enough. Getting a good understanding of the organizations brand values and personality is paramount. Define a brief for the design A brief ensures your decision-making has some solid criteria rather than acting on a whim. It enables a “successful” design to be recognised. If you don’t many great designs could appear without you even realising it. Your brief should include specific criteria on what the design should encompass and represent. Then when reviewing designs, you can more objectively select suitable concepts based on already defined criteria. The Logo is not for you! (talking to you business owner) Rather focus on who it’s aimed at. Logo designs are supremely personal and often  the “golden child” of the business owner. However it’s extremely important that you don’t impose your own personal preferences randomly. Ultimately, the most important thing is that your logo connects with your target audience – not to pander to the director’s personal taste for typefaces and color. Keep it real and relevant Every element within the design should have a purpose and a relevant connection to the briefing. If there is no real explanation for an element – get rid of it. If your designer is experienced enough, they will have considered every aspect of the design and will explain their reasoning. If you love green and it makes no real sense for your product and market – it has no place in your design. Keep It simple Someone once said, “creating something simple and elegant is complicated.” Simplifying thoughts down to their bare essence takes some effort and ruthless editing. This is probably why so many designs out there are needlessly complex and confusing. If possible, keep your design simple, colours simple and typefaces legible while encompassing a core concept of the organisation. Your logo is not a one-man band. It’s important to remember that an organisation’s logo is only one small (though important) component of a branding system, so expecting a logo to communicate every idea, value and personality trait is madness. The success of a brand rests on a solid foundation, its delivery of products and services, behavior of staff, tone and great relevant presentation of communications…just to name a few. The logo simply is a symbol of your organization, so don’t overdo your expectations of what a logo will achieve in isolation. Be Consistent Great Brand and identity awareness is created through consistency. While it may be tempting to change your key colour,...

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How Your Brand Influences The Shape Of Your Sales Curve

Posted by on 4:42 am in Blog | 0 comments

How Your Brand Influences The Shape Of Your Sales Curve

Back in April Phil Morettini posted a really sensible piece on his PJM Consulting blog about managing the growth curve. I have spoken on this subject myself at conferences and seminars in the past, but, in recent times I’ve focussed on other subjects. Phil’s post made the rounds again this month and prompted me to revisit the subject. While I like his approach, my take on the subject hinges on an additional observation. Critically, the shape of the growth curve has changed over time. As the introduction of new technology has accelerated, so too has the rate of change adding vastly to the potential agility of businesses. This all helps leaders get innovation to market quicker, which serves to steepen initial growth. However, it also enables followers to catch up even faster. Think about what this means to you. With competitors breathing down your neck, the cost of all that research and new product development has to be recouped sooner than ever before. When competitive products arrive on the shelves things start to get tough, so the threat to your growth arrives sooner and you want to have your initial investment largely covered by then. When competition arrives sales will usually flatten and soon start to decline proportionate to the quality and number of the competitors. What this highlights more than anything else is the need to maximise the efficiency of your organisation. An efficient organisation will have more great new ideas and get them to market quicker. It will also sell more in a shorter period of time and the key to efficiency is having a strong brand. One of the most significant benefits of a strong brand is focus. A business with strong brands will have employees that fully understand the brand promise and the role they can play in its delivery. This means that innovations will be more appropriate with ideas that don’t accurately represent the brand being thrown out earlier. This in turn means time, human resource and investment are available to back the winners, quickening the pace of development of ideas and adding to the robustness of product concepts that go all the way. The last play in the product launch scenario though is getting it into the homes of consumers and anybody will recognise the role that a strong brand plays here. One of the greatest assets of a strong brand is familiarity. People know its name and they understand the promise it makes. It won’t hold any bad surprises and consumers trust its consistency. It offers the reassurance that makes any new product that carries its logo more readily acceptable to existing customers, hence, fewer obstacles to the purchase. The “knowing and trusting” aspect also manifests itself in the readiness of customers to recommend it. So all your existing customers banging your drum every aspect of your advertising at every stage of the path to purchase will be far more effective and bring a far greater return. As a recent European survey revealed, the majority of shoppers around the world are not motivated primarily by price. This has come as a bit of a surprise to some people and a great many retailers in particular that I encounter fall into the trap of responding to competitive pressure by reducing prices. They get an...

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Google’s ranking reward for going Mobile

Posted by on 7:09 am in All Design Work | 0 comments

Google’s ranking reward for going Mobile

Google announced that from the 21st April 2015 they will be ranking mobile-optimised websites higher Having a mobile-optimised website can mean a lot of things, but to us here at Juuce there are two important elements, the first is that your website is designed to be read and viewed to look good on smaller screens, so the days of having to adjust the page to view sites clearly are gone, instead a clear and easy to navigate web page comes up on your mobile device and second the site is easier to navigate and use with your fingers, for example there are bigger buttons, so even those of us with a larger ring size can easily use your site. A mobile-optimised site will also elect to hide that extra content and clutter from the phone and tablet versions, focusing on showing only the important stuff. At Juuce we build fully responsive mobile websites, meaning that they’ll adapt to a all phone sizes, tablets and every resolution in-between, while elegantly stacking or folding. Hiding or showing content and navigation elements as necessary. There’s no question that mobile devices have become a staple in everyday living worldwide, people tend to do most of their research on their mobile, while traveling to work or sitting on the couch at home. Now more than ever it’s important that websites are optimised for mobile devices. Mobile-optimisation can increase sales, generate more traffic, and boost customer engagement. It’ll give you an edge over the competition, too, now even more so since Google announced that from the 21st April 2015 they will be ranking mobile-optimised websites higher. They’ve decided to do this as they believe we want to see more mobile-friendly websites, helping us to search on our mobiles and tablets a bit easier. This means that from the 21st April Google will start ranking the websites that are mobile optimised higher, pushing them up in the results pages. This is an exciting change that brings great news to us mobile users, we believe there will now be a big push to motivate all the sites that still don’t have mobile optimisation to get it! When Google started to highlight mobile-friendly sites in their results last year, we knew it would only be a matter of time before we saw changes to benefit the mobile user! Google have created a mobile friendly test tool that you can use to see if Google can recognise your websites mobile compatibility. It’s definitely worth taking a look to ensure your website rankings aren’t effected.   Click here to find out if your site is mobile friendly. Have any question on how to get your site mobile ready? Send us an email.    ...

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Show Me the Money! – Accepting Online Payments on Your Website

Posted by on 1:42 am in All Design Work | 0 comments

This article shines some light on the process of setting up an online store to accept credit card payments. After all, that’s what it’s all about, isn’t it? When developing an online store, few people consider exactly how they will be accepting payments. They might think, “Just put your credit card details in, right?” But there are numerous options and pitfalls to consider when deciding to accept online payments. Let’s talk about a few common payment methods: Internet-based Payment Solutions Bank Merchant Accounts Alternative Currencies Each have their own specific terms and benefits and you will need to consider your current situation. For example, a payment method that’s suitable for a start-up business may not be right for a large and well established business. The comparison of methods will largely differ in the following areas: Setup costs Ongoing costs Cost per transaction fees Features Security Flexibility Support Internet-based Payment Solutions: There are a number of Internet-based payment solutions which typically have all the necessary payment functionality, card authentication, and security measures ready to go. Your money essentially is up in “the cloud,” not at a physical bank. For this method, all you need is an account to be up and running. These services are usually free or cheap to start, but come with fairly weighty transaction charges. Paypal is among the most popular internet payment services, but others include Authorize.Net, Google Checkout, Amazon Payments, Dwolla, Stripe, Braintree, Samurai by FeeFighters, WePay, and 2Checkout. All have their own special combination of setup, transaction fees, and volume-based discounts. Pros of Internet-based payments: Easy setup, generally cheap (or free) to get started Familiarity – many of the larger payment brands are widely used and trusted which will lend credibility to your own site. Many of these sites also have accounts to make payments Cons of Internet-based payments: Lack of customisation Can look a little “amateur” for large stores to use these systems Hefty per-transaction fees Long transfer period to get your money to a physical bank Bank Merchant accounts – Bank Gateway vs Third-Party Gateway Everyone knows you need a bank account to put your money into. A specific type of account called a merchant account provides the ability to accept credit and debit card payments from your customers. To allow this process online, a “gateway” is required. A payment gateway is essentially the middleman between your customer and your bank account. Some banks provide their own gateways (e.g. CBA CommWeb and ANZ eGate), and there are also third-party providers (e.g. Eway, Merchant Warrior, and Secure Pay). Some banks piggyback using MiGS (Mastercard Internet Gateway Service). Once you have your merchant account, your next decision as a merchant is to consider the fees and transaction charges of these gateway services and decide if you will use the bank’s or a third party’s. Each has their own terms and benefits to consider when deciding which one is right for you. Think about how many transactions you make per month, the gateway’s monthly cost, overall turnover, etc. The features offered by third-party merchants are usually superior to the standard bank gateway and can offer benefits such as recurring transactions, batch processing, and an API to connect your custom applications. If you’re not interested in these features and if the bank offers a gateway service,...

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Mobile Apps and Responsive Web Design

Posted by on 4:13 am in Blog, Website Design | 0 comments

Our previous article, Time to go mobile, focused on the need to ‘get your current website mobile’ showing the statistics of mobile device users ( smart phones, tablets ) versus regular PC users. Personally I will always prefer a keyboard to do real work but it’s clear that more and more people are using their mobile devices to get the information they need and what is your website if not a portal for that exact information. In this article I’d like to discuss the different approaches for ‘going mobile’. Most people believe that going mobile means creating an iphone app. These days with HTML5 and Responsive Web Design (RWD) a web page can be made to behave and look like a smart phone application thus bypassing apples itunes completely. Going mobile really means the ability for users to view the information or perform the intended functionality,  that my current website offers, on a mobile device. The technical options here include: Natively coded applications for smart phones (IOS, Android, Windows etc) Web based application utilizing HTML5 and a phones web browser. This is the fundamental breakdown when deciding which way you should go when ‘going mobile’ and we will outline the differences below. Native applications (Iphone apps, Google play apps etc) are applications coded to work on a specific device. Just like a program on your desktop computer the software is written, compiled, tested and deployed to your phone. Each device needs its own set of code to run its platform. The web based approach is a little less restrictive and utilises already installed web browsers on your phone to display information from the internet. One application is coded and designed to run on all devices with a current web browser (which is 99% of mobile devices these days) The advantages to a native application include: Speed of the application can be much faster Does not require an active internet connection to display information Utilisation of smart phones features (eg geo-positioning, phone orientation etc) Deployment can have a monetary value (eg purchase from Itunes)  and on selling through in app purchases. Potential stumbling blocks of native app development include: Changes require recompilation and redeployment through digital store and pushing updates to users Longevity of smart phones operating system and supported functions. Different programming code for different devices (eg Android vs Iphone vs Windows)   The advantages of Web based development include: One set of code to run on multiple devices Central point of storage and control of your information Changes to the application are usually simpler and quicker to implement The disadvantages of web based responsive design include: Limited interaction with phone functionality Require an active connection to run (eg if you have no signal or WiFi you won’t access the information)   Deciding on a native smart phone app or a web based solution requires consideration of these points along with other factors to give you the best ‘bang for your buck’. In some cases a targeted native application will be more suitable for something like a calculator which requires functionality only available on the phone. In other cases, and this is currently the trend, a responsive website will meet your needs to present current information and maybe have a simple contact form within the parameters of a mobile...

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Avoid Legal Problems when designing a logo

Posted by on 5:20 am in Blog | 0 comments

Avoid Legal Problems when designing a logo

How to protect your ideas and avoid legal issues when designing a logo for your business. Australian Copyright laws 1.01 In a competitive environment, copyright IS a big issue as branding and ideas are often the only thing separating competitors. It’s especially important in a buyers market where a colour or catch phrase can mean the difference between millions or no sales at all. Australian and (mostly respected) international copyright laws protect ideas, music and anything 2-dimensional at the time of its creation. The author, being the writer, artist or musician automatically gets this protection without any specific registration. This means if you are the author of a book or piece of music, you don’t need to register the piece with any particular authority to enjoy protection under the copyright act. That’s the easy part. The trouble starts when an infringement takes place. Someone is using your photography, writing, music etc… At this point you need some proof that you are the original author otherwise you really have no leg to stand on. What doesn’t the ®, TM & © really mean? We see this stuff all the time and it sure does look official and seems to be stuck on all major brands. More importantly – “can I have one?” – you ask. Yes. These three symbols are all to do with copyright in different levels. In its simplest form, anyone displaying these symbols on products or services are showing they are serious about protecting their commercial or artistic venture. Ok so what is the difference? Any author of 2 dimensional drawings, writing, designs or music can display the © symbol to alert viewers that the work is protected under copyright laws. It is important to state that it is not necessary to display the symbol to be covered under the law. But, it does make things look official and might stop potential thieves from using your work as their own. Similarly the TM symbol is used to indicate that a commercial trademark is in use. The TM symbol literally means “trademark”, and like the © symbol needs not be registered. Then we have that imposing ® symbol, which stands for Registered Trademark. To acquire one, you need to lodge an application at IP Australia, file for a certain category and check to see if you are not stepping on someone’s toes. The big difference between these marks really boils down to the process when something goes wrong. You may enjoy decades of trouble-fee business without needing any sort of registration. It’s when things get ugly that a proper registered trademark can make a potentially long and painful process short. One thing to note is that in the case of a dispute the courts will look at evidence of usage. You might think of a great name and consider it your own and find that Joe down the road has been running a shop for 20 years with the same name. If Joe can prove it, you won’t have Buckley’s chance. One of the most fundamental things IP Australia will look while reviewing you application is if your trademark is confusing with another. If there is a chance that the public will get confused with your trademark and another business, it is likely to be refused. So! Before...

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6 Google Algorithm Changes that could be killing your business

Posted by on 8:20 am in Blog | 0 comments

6 Google Algorithm Changes that could be killing your business

Google makes around 500 changes a year to it’s search engine algorithm. This means on average – google will be different every day you use it. It’s likely what you know about how google works is outdated. We’ve picked a number of really important changes which could give you insight for a drop in traffic, or in the better scenario how to avoid that. Personalised search Back in the day, if people used identical keywords at the same time, you’d get the same listings. Not any more. Now the results are personalised to your browsing habits. Sites you visit and things you search for get taken into account and given preference when you search. Google uses your search history (for up to 180 days) to generate these personalised results. What does this mean for your business? The results you see are not what everyone else sees. Best to take this into account when checking rankings (there are tools out there to get an unbiased search) Just as you, other users will be served results geared around their habits – so just having a website is not enough Social signals: Facebook Twitter, Google Plus. Likes, Follows and  +1s = popularity. Social media signals now heavily weigh on results when searching Google. This means Popular pages are likely to get ranked better. Site / page that are getting liked and talked about will be prioritised. How does this affect your business? if you don’t use any social means, it doesn’t just mean “you aren’t on facebook etc…” but can seriously affect your ability to rank well in google search engine results. again, its not simply having the presence, but the interaction that counts. Each like/ follow /  +1 acts as a vote that can affect positioning. facebook & twitter are important, but don’t forget Google’s own baby – Google + which can be used as an effective SEO too in it’s own right Google Instant & Auto complete: A quicker searching experience via dynamic results as you type. Google auto Complete, not only provides instant results but drops in suggestions about what it thinks you are about to write. How does this affect your business? Large portions of searches get diverted by what the suggestion box offers. This is important as no only is google in charge of listings, but now affects what you type in to the search box. These tools give priority to sites which already rank well, so if you had an average ranking it is likely you are getting even less traffic.  And it also changes the way people search – not everyone one finishes the initial query they were about to enter. Google’s Panda + Google Penguin The code names for the changes which target spammy sites and “over-optimised” websites. Effectively the bouncers of the google engine. If you look like spam, you won’t be getting in. Even many well meaning sites have been done-over by the Penguin for being over-zealous with tags, keywords etc. What does this mean for you? The best advice here is to keep it relevant and natural. If it reads like spam to a person, google will pick it up and you will get booted. Approximately 60% of content needs to be unique meaning that if most of your content is simply re posted...

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