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Social Media for Business marketing: Which one should you choose?

Posted by on 2:14 am in All Design Work | 0 comments

Social Media for Business marketing: Which one should you choose?

Sосіаl mеdіа hаѕ changed dramatically since its іnсерtіоn. What ѕtаrtеd as a wау fоr іndіvіduаlѕ tо connect аnd communicate іѕ now a роwеrful tооl thаt еvеrу buѕіnеѕѕ ѕhоuld bе tаkіng advantage оf to сultіvаtе their аudіеnсе, еngаgе thеіr uѕеrѕ аnd іnсrеаѕе rеvеnuе. Whіlе social mеdіа hаѕ grown іntо an іnсrеdіblе opportunity fоr buѕіnеѕѕ owners, it has аlѕо grоwn more complicated. Thеrе are now mоrе options thаn еvеr. Dо you need a LіnkеdIn рrоfіlе? Shоuld уоu gеt in on Google+ and Yоutubе? Shоuld уоu hаvе Facebook аnd Twіttеr, оr juѕt сhооѕе...

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The rise and of digital marketing, a short history.

Posted by on 3:52 am in Blog | 0 comments

The rise and of digital marketing, a short history.

Thе tеrm dіgіtаl marketing dates back tо thе еаrlу 1990ѕ, аt a tіmе when technologists wеrе оnlу juѕt соmіng to grips with thе immense challenges inherent іn оrgаnіzіng thе Wоrld Wіdе Web. Ten уеаrѕ аgо, thе most effective wау оf marketing оnе’ѕ buѕіnеѕѕ would bе tо аdvеrtіѕе either on television оr wіth рrіnt mеdіа. Hоwеvеr, with the rise of the internet and thе ѕtеаdу dесlіnе of рrіnt media, industries аrе now turning tо dіgіtаl mаrkеtіng tо make thеmѕеlvеѕ knоwn. Traditional mеthоdѕ hаvе bееn аll but wiped оut bу dіgіtаl mаrkеtіng tо bе...

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A Strong Brand. The Secret To Survival In The Next Twelve Months.

Posted by on 6:51 am in Blog | 0 comments

A Strong Brand. The Secret To Survival In The Next Twelve Months.

Do you ever have that dream where there is someone some metres in front of you about to get mown down by a juggernaut that for some reason they just aren’t aware of? You are shouting a warning to them and they can see that you are trying to tell them something, but they just can’t hear you. Well, I feel like I have been living this for the past few years! There’s nothing worse than feeling cosy. Especially in business and sadly there are so many businesses and business people out there who have snuggled into a warm and comfortable business...

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The 7 golden rules for effective logo design

Posted by on 3:20 am in Blog | 0 comments

The 7 golden rules for effective logo design

A practical guide for business owners and identity designers. Contrary to Popular belief, an Effective Logo design is based on way more than just looking cool. Based on more than 15 years of experience designing and re-designing logos, here are 7 golden rules & ideas to follow when considering logo designs to use for your company. The order listed reflect largely a production sequence, the importance of them are roughly equal. Do your research Too many Logos out there have no direction, concept and ultimately end up just an empty and...

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How Your Brand Influences The Shape Of Your Sales Curve

Posted by on 4:42 am in Blog | 0 comments

How Your Brand Influences The Shape Of Your Sales Curve

Back in April Phil Morettini posted a really sensible piece on his PJM Consulting blog about managing the growth curve. I have spoken on this subject myself at conferences and seminars in the past, but, in recent times I’ve focussed on other subjects. Phil’s post made the rounds again this month and prompted me to revisit the subject. While I like his approach, my take on the subject hinges on an additional observation. Critically, the shape of the growth curve has changed over time. As the introduction of new technology has accelerated, so...

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Google’s ranking reward for going Mobile

Posted by on 7:09 am in All Design Work | 0 comments

Google’s ranking reward for going Mobile

Google announced that from the 21st April 2015 they will be ranking mobile-optimised websites higher Having a mobile-optimised website can mean a lot of things, but to us here at Juuce there are two important elements, the first is that your website is designed to be read and viewed to look good on smaller screens, so the days of having to adjust the page to view sites clearly are gone, instead a clear and easy to navigate web page comes up on your mobile device and second the site is easier to navigate and use with your fingers, for example...

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Show Me the Money! – Accepting Online Payments on Your Website

Posted by on 1:42 am in All Design Work | 0 comments

This article shines some light on the process of setting up an online store to accept credit card payments. After all, that’s what it’s all about, isn’t it? When developing an online store, few people consider exactly how they will be accepting payments. They might think, “Just put your credit card details in, right?” But there are numerous options and pitfalls to consider when deciding to accept online payments. Let’s talk about a few common payment methods: Internet-based Payment Solutions Bank Merchant Accounts Alternative Currencies...

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Mobile Apps and Responsive Web Design

Posted by on 4:13 am in Blog, Website Design | 0 comments

Our previous article, Time to go mobile, focused on the need to ‘get your current website mobile’ showing the statistics of mobile device users ( smart phones, tablets ) versus regular PC users. Personally I will always prefer a keyboard to do real work but it’s clear that more and more people are using their mobile devices to get the information they need and what is your website if not a portal for that exact information. In this article I’d like to discuss the different approaches for ‘going mobile’. Most people believe that going mobile...

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Avoid Legal Problems when designing a logo

Posted by on 5:20 am in Blog | 0 comments

Avoid Legal Problems when designing a logo

How to protect your ideas and avoid legal issues when designing a logo for your business. Australian Copyright laws 1.01 In a competitive environment, copyright IS a big issue as branding and ideas are often the only thing separating competitors. It’s especially important in a buyers market where a colour or catch phrase can mean the difference between millions or no sales at all. Australian and (mostly respected) international copyright laws protect ideas, music and anything 2-dimensional at the time of its creation. The author, being the...

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6 Google Algorithm Changes that could be killing your business

Posted by on 8:20 am in Blog | 0 comments

6 Google Algorithm Changes that could be killing your business

Google makes around 500 changes a year to it’s search engine algorithm. This means on average – google will be different every day you use it. It’s likely what you know about how google works is outdated. We’ve picked a number of really important changes which could give you insight for a drop in traffic, or in the better scenario how to avoid that. Personalised search Back in the day, if people used identical keywords at the same time, you’d get the same listings. Not any more. Now the results are personalised...

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